Customer Acquisition

A Passion for Quality: 5 Questions with Kristy Romero, Professional Photographer

Kristy Romero is the owner of Inspirations Photography in Murrieta, California. Being in the photography is difficult these days. With the ready availability of digital cameras, the industry is crowded with individuals and businesses vying for the same customers. Kristy's focus on quality and investing in her business has helped her stand out from the crowd. What are the … [Read more...]

7 Ways to Create a Winning Job Proposal

Whether you are in a service-based profession or you sell products and you’re trying to secure more high-volume clients, creating a solid proposal may be the difference between job feast and famine. And if you’re in a position like me, where your clients generally need you for only limited periods of time, then you have to be able to sell yourself over and over again in a way … [Read more...]

Telling Your Small Business Story Like the Trailer of a Box Office Hit

Just yesterday, I was helping at my aunt’s small-town bakery, as I often do to step away from my computer and move my body, and a woman came in to get her favorite donut. Although I expected it to be like most any other transaction—she would tell me what she wanted, I would make small talk while bagging it up, she would pay, then I would bid her a good day while watching her … [Read more...]

Audio Interview with Michal Bohm of BM Windows in San Diego

Monday Morning Radio host Dean Rotbart interviews Michal Bohm, owner of BM Windows, a window replacement company in San Diego with a business model that differs from most others in the industry. While many window replacement companies focus on high-pressure sales techniques, Michal has chosen a different approach that has allowed him to thrive in a competitive market. In the … [Read more...]

Why Your Website May Not Be Converting (And What to Do About It)

One thing is for sure, you can have the greatest looking website in the world, but if it isn’t converting potential clients into lifelong customers, it isn’t going to do you any good. The whole goal of web content is to entice others to want to do business with you and only you. So, why isn’t yours doing that? An All Too Common Website Conversion Issue Perhaps one of the most … [Read more...]