You should always be on the lookout for ways to showcase your business, and that is even more important during the summer. You have access to more people with time on their hands, which means there are more people whose attention you can grab.
From custom marketing materials and traditional recommendations to needed improvements, there are a multitude of strategies you can use to market your business during the summer. Here are five fun ways to get you started.
Implement Banner Marketing
Banner marketing is a popular trend that you should consider because with banners, you can make a big impact in any setting, and you can convey quite a bit of information about your company. If you are looking to showcase your company and highlight your business’s services, you should consider implementing banner marketing.
To find the right banner for your company, the internet has options for you. Print Leaf is a provider of banner stands in NYC that makes effective banners and the devices that support them. No matter what size or type of banner you need, or the budget you have, there is always an option out there.
Join a Service Project
If you have not considered involving your business in a service project, it would be in your best interest to consider this opportunity for your company. There are so many great causes in your community, so you should not have a hard time finding a service project that fits your company. Not only will you be helping those in need, but you will also showcase your small business as a company that cares about the community.
When your business makes efforts like this in your local community, you increase the chances of positive identification with your business, which means more support from your community. On top of that, your team will learn to appreciate one-another, their community, and those in need.
Form a Sports Team
Even if you do not have a big enough business to form a team with just you and your employees, you can ask family and friends to be on the team. People will see the jerseys that feature your company logo and colors and will remember your company. An added benefit is that your employees will have fun as well.
If not everyone on your team is an athlete, you could let them be scorekeepers, managers, or cheerleaders. Consider forming any of the following types of sports teams: softball, kickball, basketball, flag football, or golf.
Get Free Media Coverage
If you have not looked into free media coverage or earned media, you should. In fact, it should be part of your overall communications strategy. This type of media can easily be worked into service projects or done on its own.
In the summer you have an audience that has more time for the news, the radio, and reading magazines. To be successful in this strategy, you just need to find information about your small business that people should know about and pitch that to your media contacts. For help on how to write and present media pitches, you can find online resources that help with press releases and the pitching process.
Update Your Website
With all that extra time consumers have on their hands in the summer, you can be certain they will be spending more time surfing the web. When was the last time you updated your website? If your website is not current, then you are not utilizing this avenue to showcase your small business.
Make sure that your product and service descriptions reflect your current offerings, and that you have highlighted any new developments or improvements. If you have made staff changes, be certain that the “About Us” section is current, and make sure your site is linked to all of your social media profiles.
Each of the five ideas just presented is a great way to showcase your small business this summer. Get creative and implement that which would work best for your company. Don’t delay this opportunity to help out your business.
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