Affiliate marketing is a flexible online job that doesn’t require a lot of startup costs. In fact, you can start an affiliate marketing business with nothing, as long as you’re willing to put in the extra work.
While running your affiliate marketing business, there will come a time where you’ll want to reinvest some of the profit you make into tools that can help your business prosper. However, there are so many tools out there that you could possibly burn your money if you don’t know what you’re getting into.
In this article, we’ll take a look at some of the best tools out there that every affiliate marketer should have in their arsenal!
Competitive Intelligence Tools
No matter what kind of business you’re running, you need to know what your competitors are up to. This allows you to see where you stand in the market in relation to your competitors. You can have an idea of what they’re doing by signing up as their customer or following all their social media channels. Although this technique is free, it’s not the most effective.
Another option is to use competitive intelligence tools. These tools allow you to look into your competitor’s web analytics, monitor their choice of keywords, and even look into which links are boosting their SEO success.
Tracking and Analysis
Obviously, you’ll need to find a way to track how much traffic you’re bringing to your website, blog, or other social media accounts. Aside from just tracking who and how many people visit your site, you’ll want to know the different metrics of your site. For example, if someone purchased a product or signed up for an account. Other important metrics marketers look at are visitor conversions, click-throughs, and advertisement impressions.
Raw metric data is critical, but it can’t tell you everything on its own. You will need to analyze the data to determine if your marketing strategy is working or if there’s a flaw. For example, if you have a high click-through rate but nobody is buying your product, that may be a sign of a broken link.
E-mail Marketing
E-mail marketing has been around since the birth of the Internet and is here to stay. So, a well-executed e-mail marketing campaign is great way to drive traffic to your website or the products you’re selling
E-mail marketing helps you build a personal relationship with your customers and cultivate trust, which will hopefully turn them into repeat customers. In your emails you can alert customers to upcoming promotions, as well as announce special sales for their birthday.
Once you’ve built an e-mail list, you’ll need to find a way to track your marketing campaign to see if it’s worth all the effort. Luckily, there are inexpensive tools that allow you to see who clicks on your links in the e-mails.
Web Hosting
Chances are, you already have a website up and running, but there is still a minority that started their affiliate marketing journey with social media and is ready to go for something bigger.
Once you decide to make that step up, looking for a web hosting service is a huge factor in the search engine optimization (SEO) of your website. How quickly your affiliate site loads is important for ranking in Google– in fact, it should load in less than 3 seconds.
When starting your own website, you should also be concerned with the content that you publish to your website. Plenty of hosting providers support WordPress, which is the most popular content management system (CMS) used by almost 34% of all the websites online. With WordPress, you’re able to use a variety of theme designs as well as install plugins to improve the user interface (UI) and user experience (UX) of your affiliate websites without having any expertise in coding.
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