These days, the single most important thing that every law firm must have is an effective, professionally designed website. Because your website is most likely the first thing that potential clients will see, how you present yourself there will either impress or put them off. A high-quality professional website suggests a high-quality professional service, while a cheaply made and poorly designed website will give potential clients a negative first impression. Website design is both a science and an art form, so here are four tips to ensure your website gives you the best possible chance of drawing in new clientele.
You Must Have A Website!
In this day and age every business should have a website, and for a law firm or legal practitioner it is absolutely vital. Most clients, whether through a google search or a recommendation, will most likely end up looking at your website before they have ever spoken to anyone working in your office. Potential clients will compare a few different law firms online before committing to a phone call or in-person consultation because it is more convenient and less intimidating. People may be worried about feeling obligated to employ your services once they have stepped into your office to meet with you, so a website provides a safe way for them to learn about your services without feeling intimidated.
Make Sure It Is Clear What Services You Are Offering
Most people seek out legal representation only on the rare occasion that it is needed. Because of this, people will be looking for specific legal representation, which makes it vitally important that your specialized area of law practice is obvious as soon as they open your website. If you are a vehicle accident lawyer, then you could use appropriate photos of vehicles to communicate your area of expertise to visitors. If you practice in one specific state or city, make sure that information is prominently shown in headings and titles.
If you want to see some great examples of well-designed law firm websites you can read more here and pick up some useful design tips. To keep your website from feeling cluttered, a general rule of thumb is less is more. By having only the important information immediately visible, clients will feel less overwhelmed and will be prompted to continue reading about your services. First impressions are everything, so make sure your key information stands out.
Profiles Introducing Your Legal Team with Photos
On the rare occasion that a person needs a lawyer, choosing the right one can be a daunting task, so you want potential clients to feel as comfortable and valued as possible. Especially if you are a small law firm, a page on your website dedicated to introducing the members of your team can help a client to familiarize themselves with your firm. Just the photo, name, and contact details of each member of your team can be enough to make a client feel like they would receive a more personal representation by choosing your firm. If your team members have different areas of expertise, be sure to mention that so that the client can choose the lawyer that they think is best suited to handle their case.
Client Testimonials and Awards
The first thing that people who need legal advice will do is ask their friends and family for recommendations because they feel safer when they personally know someone who has been well represented by a firm. Client testimonials on your website can provide a similar reassurance to potential clients. Just a few sentences from two or three satisfied clients should be given prominence on the homepage of every law firm and legal practitioner’s website. Likewise, if your firm has won any awards for its services, be sure to highlight them. Clients want to feel like they have the best legal representation available. Testimonials and awards will show potential clients that you have a track record of winning.
Your website is your first chance to make a favorable impression on potential clients, so it is important that you do everything you can to have a website that represents you and your company well. Website design does not need to be complicated. Indeed, simplicity is often key. Make sure that potential clients can immediately see who you are, what you offer, and why you are the best.
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