Building brand loyalty can be tricky. After all, you’re asking people who you have no connection with to transfer their buying preferences to you. While it seems like a daunting task, it is a rewarding one as evidence has shown that businesses that are able to make an emotional connection with their clients and customers are more likely to keep them.
Making this connection, though, is sometimes easier said than done as your small business probably won’t have a store of emotional stories like a well-tenured businesses will. However, small businesses and start-ups around the world are managing to successfully connect with their customers by being personable. Rather than being an unseen business, they reach out to their customers and show their faces. By offering high-quality products and being personable, these businesses are able to carve out a niche for themselves without actually needing a household name. There’s no set piece of advice to help you connect with your customers, but the following tips will help make your brand more accessible.
Have a Social Media Presence
All good brands have a solid social media presence. If you’re not sure how to do this, then it would be a good idea to hire a social media specialist to give you some advice so you can gain a foothold in this lucrative market. Thankfully, there are also a number of social media platforms that offer help and many of them also offer analytics services. Having an increased social media presence has been shown to help connect businesses with their customers.
As well as going live on social media platforms like Facebook and Instagram, you can also include real-time video or voice chat through your website to provide customers with any support they may need. Adding this service to your website will make you more accessible to your customers.
Personify Your Brand
All businesses need to know who they are, who their target audience is, and what their niche is. Once you know this you should strive to present yourself in a way that will attract the right customers. Small businesses should do as much as they can to make sure their brand is noticed and shown in the best light to the right audience.
Whether you’re a small café or a small sports shop, there’s a specific market that will be interested in your products or services. As you go about publishing on social media and designing your website, you should keep your target audience in mind and make sure your brand image matches it. The brand image you produce will need to be displayed on everything from your paperwork to your custom mugs for small businesses; all of these items will help you form a connection with your customers.
Consistency is key for your brand image. This means you need to keep in contact with your customers and be available when they need you. You can do this through an online blog, engaging emails, and social media. Consistency helps create loyalty and builds trust.
Most great brands go the extra mile to reach out to their customers and take their customer service to the next level. In order to do this, you need to know your customers and what they want before reaching out to them. In most cases, a business that is personable can connect with its customers and, as a result, be more successful.