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The Importance of Building a Strong Company Culture

The Importance of Building a Strong Company Culture

Companies and company leaders often take a passive approach to company culture. In many cases, they figure it’s not something they can control or that they need to control. This is why, when it comes to company culture, most companies have a can’t-do attitude about it.

Organizational culture has always been influential, but today, it’s becoming more than just another buzzword. Apart from being a significant differentiator that sets your company apart from the competition, company culture attracts the best talent and brings in the right customers. Besides, with over 30% of the workforce now made up of millennials, company culture is more important than ever. Millennials are eager to work for companies that share their same values, and they want to work for companies where their effort is going to be well appreciated and make a difference. In a few words, they want a good culture fit.

Company Culture Starts with True Leadership

Leadership is responsible for defining the organization’s vision and ensuring that others in the company understand and embrace it. When creating a company culture, it doesn’t matter what leaders say – it matters what leaders do! Great leaders share common leadership traits that separate them from the pack. As an example, a manager that stays late to help complete a project will encourage team members to display the same level of commitment to their tasks. If leaders don’t model the desired behavior, employees won’t take the company culture seriously and will continue to operate in their own ways.

Also, let’s set this straight, great managers do not equate to great leaders. One can be the perfect manager– drive change, get results, move the needle– and still be considered a weak leader. One solution to this problem is to implement executive coaching services within a company. As proven leaders and dependable professionals, they will help anyone build the leadership skills they need to run and manage the company in compliance with the organizational culture. With a clear vision, a strong commitment, and with a plan to execute the vision, leaders can change the minds and hearts of individuals in the company, and build a better, and undoubtedly much-needed, company culture.

Culture Increases Loyalty

Employees of a company should enjoy coming to the office and value the work that they do. Every company with an influential culture has employees who get along well with co-workers, like the challenges of their job, and enjoy the workplace atmosphere. Company culture gives employees a driving goal and purpose for what they do. It connects the leadership team with the rest of the employees and binds them with a set of shared company beliefs.

Employees who are more enthusiastic about the companies they work for tend to be more productive. With the words of Simon Sinek, the author of many leadership classics– customers will never love a company until the employees love it first.

Company Culture Attracts Talent

While skillset and experience are important when hiring new members for your company, you also need to hire people who’ll fit in the culture of your business. Hiring each employee is an investment, and as an employer, you would want to make sure you invest in the right people. When an individual fits well with the company culture, it’s more likely they will stay with your company long term and impact its success.

Company Culture Should Match Your Brand

When the company’s culture and brand are guided by the same purpose and values and represent a single guiding force for the company, the given company will win the competitive battle for employees and customers. It will also help protect the company from downturns and failures in the future, and produce an organization that runs with authenticity, integrity, and consistency.

Despite the benefits of long-term consistency, businesses evolve and very often must advance their brand and branding as well. The necessity of rebranding might occur for many different reasons. Perhaps you no longer love your logo, or your brand aesthetic doesn’t compliment your company’s values and products. Maybe your company is expanding, and the name and logo of your business is too limiting.

A lot of companies, including some of the most successful ones in the world – rebrand. If you do decide to rebrand, though, make sure your logo perfectly represents your business and its values. Feel free to use logo making tools such as free logo creator, LogoMaker, and Designhill to perfect the rebranded logo of your company. Rebranding can do wonders for any business that’s struggling to differentiate from the competition or modernize.

A Strong Culture Will Transform Your Employees Into A-Team

An influential organizational culture will bring people within your company together and keep them aligned. When the culture is transparent, numerous perspectives can gather behind it with a common purpose and the culture will set expectations for how people should behave and work together.


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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.