Establishing yourself online is the most relevant step you can take to grow your business today even though it can seem intimidating, especially considering the sheer number of online marketing and advertising options you have at your disposal. Merely choosing a few that will work in your favor can be daunting without the right guidance.
That’s where this post can help you. We’ve compiled a few tried and tested tactics that promise results for your business when you finally decide it’s time to use the internet to scale your business presence to reach more people.
Simplify Your Website’s Look and Feel
With so many design options and available themes, you might be tempted to go big and bold thinking that you’ll stand out better that way while the opposite is actually true. Less is more today when it comes to web design, especially since less clutter means your visitors will be able to focus on what matters most.
It also means your website can load faster with no issues on different devices, enabling your visitors to enjoy their online experience when they’re in a hurry. Navigation should be so simple that they can intuitively find all of your content with ease and have no trouble researching your products or getting in touch with your customer agents.
Select the Right Domain Name
Establishing trust is one of the greatest challenges for today’s online businesses, since there’s no face-to-face interaction, body language, or other subtle ways to inspire trust and loyalty from your customers. That’s where your website choices come in. Your domain, for starters, tells a unique tale of who you are and how trustworthy you are, so you should make sure that it communicates that your brand is worthy of people’s business and that you are a business that is trustworthy.
To further personalize the experience, you can choose a .me TLD to give your online presence a personal touch, and to inspire trust and confidence from your target demographic. These domain extensions instantly humanize your brand and they come with a slew of security measures to protect your digital presence, which further helps customers to feel safe when interacting with your business online.
Diversify Your Customer Support Channels
Customers still greatly rely on email and social media to ask questions, ask for help from brands, and to learn more about a brand’s services or products. However, customers also use phones to directly call your support crew and have one-on-one conversations if they have a complaint or want to ask for guidance on how to use your product or service.
In case your customer support agents aren’t strictly in one office, find a VoIP system that allows your customers to reach you easily and helps streamline these interactions for your agents as well. It eliminates the need for traditional phone systems that create clutter at the office and allows your remote teams to seamlessly serve your customers.
Don’t Miss Out on Social Media
Instead of haphazardly creating profiles on every social network under the digital sun, start researching your target demographic to see where your customers spend their time. When you find where the majority of your target audience congregates, you can start creating a dedicated strategy for building your social media presence.
Don’t limit yourself to paid ads and sponsored posts. Look for valid influencers in your niche to build relationships with them as they’ll instill trust in your target audience by talking about your brand in a natural manner and by sharing their first-hand experience. Additionally, if you do your best to post relevant articles, start conversations, and create informative and interactive content, you’ll get even more attention over time.
Keep Up with SEO Trends
Google’s expectations change based on what your customers want and how their preferences evolve over time. Naturally, the algorithm that determines how relevant your brand is will rank you differently depending on those criteria. Digital businesses need to be aware of those changes and expectations to stay in the first few search results. Although some efforts are short-term, most SEO strategies should be treated as long-term investments as it might take some time to see their effects.
In an ever-changing online environment, it is imperative that you keep an eye on the trends that directly affect your niche as well as the trends of online business in general. The above listed actions are your best bet at successfully diversifying your online endeavors and keeping your brand in the minds of your target demographic.