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How to Optimize Your Small Business

How to Optimize Your Small Business

For your business to be successful, it has to be effective. To achieve this effectiveness as a small business with a limited budget, the best course of action is to optimize your business so that you can eliminate unnecessary processes, streamline time-consuming tasks, and make data driven insights. Here are ways to optimize your small business.

Use Cloud-Based Applications

Cloud computing is easy and cost-effective for your business as it provides access to your business data from anywhere at any time on any internet-enabled device. Cloud-based software is used for invoicing, reporting, and expense tracking and will allow you to access your accounting data and have better upgrades and incentives than traditional bookkeeping applications. Cloud-based software will also save you money by cutting out the need for staff specialists to manage your file servers as your cloud vendor will manage the cloud software.

Create and Develop an Active Social Media Presence

With billions of users worldwide, social media is the easiest and cheapest way to reach a large target audience. There are many social media sites with different target audiences using each, but all of them are great ways to gather the thoughts and opinions of your customers. Because managing different social media accounts takes a lot of time, you can automate your social media tasks with tools that can schedule posts and have built-in content management systems. Your online social relationship is like any other relationship: it needs constant attention to flourish.

Handling Your Data

Your business has plenty of intelligence at your disposal, but you are not able to exploit this due to a lack of understanding of how to do so. This data can include everything from your customer’s buying habits to how tactics you have employed are driving the business. Data analytics is used to process this intelligence and help you make smarter decisions. The easiest way to start data analytics is to find an application that automates the whole process. This way, you will be in a better position to make smarter decisions and allocate your resources more efficiently.

Adopt a BOT (Build Operate Transfer) Model

Are you unsure of the expansion plan that is best for your business? To help you out, you can adopt a BOT model for your business. A BOT model is a business transformation service where another organization creates an offshore development for your business or project by conforming to your culture and having control of its execution for a specific time. The organization provides you with finance, helps you build and operate your project, and offers you a bundled package of technology, processes, and talent. Here is how it works.

Phase I – Build

  • Set up an offshore development center based on your specifications.
  • Staff the startup center with highly skilled human resources
  • Establish an offsite and onsite knowledge transfer.

Phase II – Operate

  • Manage the offshore staff.
  • Maintenance and enhancements.
  • Hiring and growth.
  • Product support and development.

Phase III – Transfer

  • Handover of staff and operations.
  • Transfer of assets.
  • Executing the transition.

Adopting this model will save you money and make your business more profitable as it lays a considerable emphasis on cost-cutting. This is because the project will be operated and managed by an offshore team.

Automate Time-Consuming Processes

Aspects of your business operations that are time-consuming include invoicing, payments, and billing. By automating these processes, you will be able to focus on other aspects of your business while still efficiently executing them. Here is how automation will facilitate these processes.

  • Send your customers invoices online and get paid online.
  • Perform business management activities on the go.
  • Monitor transactions in real-time and link your books to your bank account.

Running a small business is not easy, and sometimes businesses do fail. However, this does not mean as a small business owner you will not succeed. To succeed, use the above information to optimize your small business and make it worthwhile both financially and emotionally.


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by Rayanne Morriss // Rayanne Morriss is currently working towards her BA from Oregon State University. She loves to write, read, travel, and paint. She enjoys finding new coffee shops with friends and expanding her cooking skills with her husband.

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