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Keeping Customers Safe as The World Opens Up Again – A Business Owners Guide

Keeping Customers Safe as The World Opens Up Again – A Business Owners Guide

Are you already counting the cost of COVID-19? The last few months have seen large and small businesses up and down across the country, struggling to keep their heads above the fiscal water. The fact that years of hard work, success, and earnings have been wiped away within just a few short months of lockdown and trade restrictions, is something no business owner wants to go through again.

So, now that the world is slowly beginning to open again, and some restrictions are being lifted, it is time to embrace this new phase of business and all the changes that are going to come with it. Many customers are still anxious about returning to stores, highstreets, and restaurants and it’s easy to understand why. So, as a business owner, it’s your duty to provide a safe environment for your customers and ensure that they’re not putting their own health at risk when they use your services.

Here we’ll explore some simple, yet effective ways you can keep your customers safe.

PPE Is King

COVID protection equipment from Safety Stock is your first step towards building customer confidence with your company or brand. When customers see staff and your employees wearing high-quality PPE and taking these precautions seriously, they’re going to feel more confident about shopping with you. The type of PPE you’ll need will depend on the roles of your employees, however, it’s important to ensure that all your staff are using their PPE equipment properly, so customers feel safe.

Provide Your Staff with New Training

If PPE is King, then training is Queen. Keeping your employees up to date on the latest regulations and safety advice from the government and then implementing those changes into your business promptly, shows diligence and that you’re taking matters seriously.

Remind your staff to wash their hands regularly and for at least 20 seconds at a time. It’s easy to fall back into old habits, whether that’s accidentally overstepping the 2 or 1m rule, or even touching your face with gloves on. Keep reminding your staff to follow procedures and your customers will certainly feel more confident.

Notify Customers of Your Changes

If you’ve introduced the 2m rule in your store, or you have a dedicated outdoor eating area and one-way system let your customers know! Take photos or upload videos explaining the changes you’ve implemented to keep your customers safe, and how you’re keeping their safety a priority. Uploading this content to your social media pages gives customers reassurance, and lets them know what to expect when they visit your business.

Use Plenty of Signage

Placing high-quality signage throughout your business gives customers confidence, information, and the reassurance that you’re taking their safety seriously. Signage informing customers of where to stand, which way to go, and how to order food and drinks for example, with minimal contact from staff this makes for a better experience! It also keeps your employees safe and your customers happy.

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by Harvey Carr // Harvey Carr is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.