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Most Industries Simply Can’t do Without CRM Software

Most Industries Simply Can’t do Without CRM Software

CRM software, short for customer relationship management software, is a gamechanger. This robust technology offers organizations a seamless way to manage their relationships with their current and potential customers by storing and analyzing their data.

But this isn’t all that CRM software does. Modern CRM software has evolved into a one-stop powerhouse. The right CRM software improves workflow and efficiencies by keeping track of sales, marketing, cases, campaigns, communication, and much more. It’s no wonder that so many industries today rely on CRM software.

Nonprofit Sector

Running a nonprofit can be quite challenging. Without the resources of traditional organizations, the best nonprofits rely on technology to enhance productivity. Fortunately, for nonprofits, there are some cutting edge Constituent Relationship Management Software (CRM) designed to cater to their specific needs.

For example, Sumac CRM software for nonprofits helps countless organizations enhance their interactions and relationships with donors, clients, and volunteers. The software is also easy to learn and offers excellent support. More importantly, the software is reasonably priced. In fact, for qualifying nonprofits, the basic yet highly functional version of their CRM is available for free.

Video Game Industry

In the United States alone, the video game industry is expected to generate $230 billion by 2022, driven by successful video game companies like Activision, which serves tens of millions of customers. Giants of the industry like Activision use CRM to aggregate all the customer-related information from various platforms such as Facebook, Twitter, and more to better respond to questions and concerns.

Retail Industry

The retail industry gets incredible mileage out of CRM software because retail business is all about marketing and advertising goods and services to old and new customers. Using CRM software, retail businesses also set and meet targets and conditions more effectively.

Hospitality Industry

It’s not just big hotel chains that rely on CRM software to manage information about their guests, returning guests, and new guests. Smaller hotels, motels, and even inns utilize CRM solutions to enhance sales and market their services.

CRM platforms have been beneficial to the hospitality industry during the pandemic. With COVID-19 drastically reducing check-ins, many hotel kitchens branched out by offering food delivery and catering services. They use CRM software to target old customers with their new services.

Insurance Industry

The insurance industry faces stiff competition as far as customer retention and sales are concerned. That’s why it relies on sophisticated CRM platforms that use subsets of artificial intelligence to create and analyze exhaustive databases and information files. With their data analytics tools, insurance companies find multiple ways to monetize their wealth of customer data.

Financial Sectors

Banking and other financial services take advantage of deeply customized CRM software to offer personalized services to their clients by analyzing their behaviors and preferences. CRM is also used to convert leads with tailor-made offers to potentially high-value clients.


As the number of old and new patients increases, the healthcare system gets overwhelmed by the increasing demands from patients, especially the middle of a pandemic. Fortunately, a type of CRM called Patient Relationship Management (PRM) helps the healthcare industry save time by managing patient information.

For example, nurses can save time at check-ups by using Healthcare CRM to analyze the records of returning patients seamlessly. Healthcare CRM also helps hospitals deliver personalized care, lower costs, and give more accurate treatments.

These are just some of the many industries that rely heavily on CRM software to augment their services. Other sectors that use CRM include sales, automotive, consulting, agriculture, legal, and fitness. As the world changes and customers and clients become more demanding, expect CRM software to play an even more significant role in the future.

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by Rebecca Jones // Contributor to Businessing Magazine.

Opinions expressed by contributors are their own.