Regardless of the size of your cleaning business, you undoubtedly wish to increase its profitability. The good news is, now is the perfect time to start working on growing it. In 2020, the U.S cleaning services market was worth about $55 billion and due to the COVID pandemic, it is expected to grow by more than 50% by the end of 2021.
However, simply providing excellent service and quality work isn’t enough. Building your reputation and boosting your business requires quite a lot of effort. Your potential clients have many cleaning businesses to choose from, so you need to make sure your company stands out from the crowd.
In this article, we’re looking into five proven ways to help you boost your cleaning business.
Write a Winning Cleaning Proposal
A cleaning services proposal is an excellent tool for demonstrating how your business is different from the competition. You know your cleaning business best, and you also know your customers, their needs, challenges, and what they expect from you, so writing a proposal to sell your cleaning services doesn’t need to be difficult.
There are many online resources that can help you introduce your business, highlight your services, present your prices, and help your prospects understand why you are the right choice for the job. Using a cleaning proposal template can help you create beautiful, well-designed proposals that will impress potential clients and convince them to hire you.
Always Provide Top-Notch Service
Regardless of whether you are providing a specialty cleaning service, janitorial work, or traditional house cleaning, make sure to clean like you are cleaning your own place.
In addition, always use quality products. While cheap products may initially save you money, using eco-friendly and non-toxic alternatives is safer, healthier, better for the furniture, and will not leave any smells or fumes behind.
Finally, be careful when you’re cleaning. While it is true that time is money, being careless won’t pay off in the long run. Most customers will understand when accidents happen, but it is always better to stay on the safe side and leave an impression that you’re a professional.
Focus on Marketing
Having a solid client base doesn’t mean you should become complacent. Make sure to find time for your marketing efforts and secure new customers. There are many ways to advertise your cleaning business, including:
- Networking: Networking helps you grow your business but sometimes finding the right situation or place can be a challenge. Some things that you can try are trade shows, community events, and community associations.
- Referral program: Offer a discount or a free service if your customer refers you to others. Although this might seem expensive in the short run, it is an excellent way to extend your customer list.
- Advertising: Advertise around the community to build brand recognition. Pay for ads in local magazines or brochures, put up flyers, etc.
Treat Your Staff Members Well
Your employees are crucial to the success of your cleaning business. In order to offer top-notch cleaning services and stand out from the crowd, you need to hire the most professional cleaners. Bear in mind that finding and training employees takes time and money, so once you have a group of reliable staff members, be sure to treat them well so they don’t leave you and go to your competitors.
Depending on your budget, consider offering your employees better benefits, rewarding them for doing their jobs well, giving them annual raises, or offering perks like extra vacation time to employees who have shown their loyalty.
Maintain Top-Level Security
The nature of the cleaning business means you and your employees will usually work unsupervised in people’s offices and homes. This can make many of your clients nervous, so be sure to do everything you can to make them feel safe.
Get background checks on all of your employees and be sure your clients know that you are doing this. Building a team of properly trained and vetted employees will not only provide your clients with peace of mind but will also help the group hold each other accountable. You should also consider providing uniforms and IDs for all your team members. Properly badged and uniformed employees give your customers confidence that you run a professional, ethical, and well-trained team.
Final Thoughts
The competition in the cleaning sector might be fierce but that doesn’t mean you can’t make your cleaning business successful. If you follow these five tips, you’ll always have an edge over your competitors.
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