Retail stores have been a cornerstone of the American economy for the last 100 years. However, things have been changing rapidly. Now, it’s no longer possible to just skate by using the same old tactics. You’ve got to design your store well to make it a success. If you’ve been thinking about a remodel, here are a few ideas.
Start by Creating a Mock Floorplan
Before doing anything, try to work everything out on paper. It’ll be a lot easier to revise your initial plans that way. We’d recommend thinking about it from the customer’s perspective. From the moment they walk in, they should be looking at something appealing. So, don’t line up the front of your store with boring stuff. It’s even better if they’re able to see something attractive from outside of the store. They’ll be much more likely to stop in for a visit.
Investigate How Much It Will Cost
Of course, planning it all out on paper might seem pretty easy. But, your ideas could become a lot more expensive than anticipated. After designing your mock floor plan, look into how much it’ll cost. Switch a few things around if you’re starting to go over budget. Often, you’ll be able to achieve nearly the same results without spending as much. You might even try to save a little by doing some of the work yourself. Labor costs tend to eat up a huge portion of your overall budget. So, by saving on that, you’ll be able to do more in the end.
Create Enough Space for People to Move Around
Nowadays, people don’t enjoy walking around inside cramped stores. Try to leave at least four feet of space between each shelf. Usually, that’s enough space for people to browse both sides of the aisle at the same time. You should also try to put a few spaces between each shelf. The longer the aisle, the fewer people will pay attention to them. Spacing things out tends to have a much better effect at the end of the day.
Utilize Color to Build Your Store’s Ambiance
Different colors create a different feeling inside of your store. Match colors so they’ll go along with your store’s image. Blues are great for building trust. On the other hand, reds tend to be a little more exciting for the customer. Combining different colors can be rather powerful when you’re trying to attract attention.
Get Creative With Your Use of Lighting
Use lighting to highlight specific parts of your store. For example, if you’ve got a specialty item, make sure people can see it. They’ll be way more likely to actually buy a product if it’s well-lit. Change the lighting as you go further back into the store, too. This adds another dynamic once you’re inside of it.
Install a Sound System
Today, it’s possible to engage all of your customer’s senses while they’re in your store. Don’t just focus on the visual. Installing a sound system would let you play music for them while they shop. Calm music might make them slow down a little. And, the slower they’re shopping, the more they’re going to buy. Put speakers throughout the store, so you can hear music everywhere. An extensive sound system could help you truly cultivate the ideal shopping environment.
Revamp Your Store’s Signage
Finally, you’ve got to think about what your place looks like from the outside. Retail signage displays do a lot more than you’d think. Sure, they’re going to tell people about your latest deals. But, they’re also helping to attract their attention in the first place. High-quality signage tends to pay for itself, thanks to the added traffic. People will find your place a lot easier if there are eye-catching signs out front.
Remodeling Your Store for 2021
How you design your store will have an impact on its long-term success. Poorly designed retail spaces won’t last for all that long. But, by designing it well, you’ll have an easier time bringing in a profit. Hopefully, these ideas have spurred your own creativity. The best part of remodeling your store is making it your own creation.
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