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Commercial Digital Signage vs TVs: What Is the Difference?

Commercial Digital Signage vs TVs: What Is the Difference?

When it comes to the Commercial Digital Signage vs TVs argument, there is an expectation that the device, whether a TV or a digital sign, will be fit for a purpose. There is an expectation, but there isn’t a legal obligation. Neither “TV” or “Digital Sign” are protected terms, so the only way somebody can sue you is if you veer very far away from what is reasonably expected. For example, if you bought a TV, but it was just a picture glued to a box, then that is something you can sue over. However, if you buy a TV that has a working screen, but it only connects to freeview channels because it doesn’t have a remote, then that is still defined as a TV and you can’t sue the seller or manufacturer.

What Do People “Expect” from a TV or Digital Sign?

Again, the expectation is that the device is fit for a purpose. When you have a digital sign, you expect it to have a fair amount of connectivity, you expect HDMI ports, or at least USB ports. You expect a clear screen that is reliable.

When it comes to TVs, you expect a device that also has a clean and reliable screen, but you also expect to be able to connect to a variety of channels from various sources. You also expect an easy-to-use remote control, and you expect at least a passable stereo sound system.

Differences Determined by Features and Functions

You are going to get different varieties of digital signs and TVs. For example, a digital sign may have sound or may not. A digital sign may be flat and pretty light, it may also have a square shape that means it can be placed above, below or beside other digital signs in order to make up part of a larger screen. Digital signs sometimes have touch screen interfaces, and sometimes have connections that allow social media syncing or card payments to be processed. A digital sign may be reinforced so that it works well outside in bad weather or may have direct live feeds from intranet or Internet databases.

A TV may be small and portable or large and UHD. It may work with various gaming consoles and even VR sets, and it is often easy to screencast from a PC, laptop, or phone. There are even TVs where you can connect your drawing tablet so that what you draw on the touch screen appears on the TV. Typically, a TV has far better sound systems than digital signs, especially modern Smart TVs that make it very easy to hook up added sound systems.

The Cost of Your Digital Sign or TV

Here is where it gets tricky. There are some sellers who churn out digital signs at stupidly low prices. You can fill your house with them if you wish. On the other hand, there are sellers who treat digital signs like high-tech toys and charge a fortune. If you opt for a service like “Let Buy Best” you can often find a fair priced TV or digital sign. Do not opt for expensive digital signs because there is always a merchant who is willing to sell for less.

Luckily for TV enthusiasts, they have never been cheaper in the history of humankind. A UHD 4K TV now costs you a few hundred dollars, whereas in the old days a big screen TV (not even a UHD) would cost you thousands. In addition, there is so much competition for TVs that sellers are often falling over themselves to offer discounts and massive savings. Cheap TVs are being pumped out of Chinese factories faster than merchants can sell them, which is often why you see massive TV discounts during Black Friday events and after the Christmas buying frenzy has subsided.

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by Harvey Carr // Harvey Carr is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.