Call centers have a not-so-great reputation with many consumers. Between aggressive telemarketers and foreign-based customer service centers, call centers sometimes do a disservice to the businesses they are trying to help. Charlie Fusco, an expert in call center services, talks with Dean Rotbart of Monday Morning Radio about how businesses can best utilize their call centers for both customer service and customer retention.
According to Fusco, when used correctly, call centers can both generate sales and produce happy, loyal customers, increasing revenues for small businesses. In the interview, Fusco talks about common call center mistakes and discusses how small businesses can avoid them, as well as how to improve both their inbound and outbound call services.
Charlie Fusco is the CEO of Synergixx, a full-service direct response agency in New Jersey. She is also the co-host of CEO Powercast, a podcast dedicated to CEOs and their unique challenges, and a business coach for entrepreneurs looking to bring their ideas and products to market.