One of the secrets of business success is a good business or campaign slogan—those words or catchphrases customers see or hear at the end of your advertisements or commercials. Ideally, your business slogan leaves an impact on your customers about your brand that remains ingrained in their minds long after they view or hear your advertisement.
Knowing how to get the most out of your business slogans will set you apart from entrepreneurs who have no clue about the real power and hidden potential of an effective business slogan.
A good business or campaign slogan may summarize, but doesn’t conclude, your message. Rather, it carries it on long after the conversation, and that’s a very key point to note about slogans. Your slogan should make prospects want to find out more about your company, products, or services.
It may be hard to estimate what percentage of your customers or traffic actually come through your business slogan, but there’s no denying that it is a great way to get and keep the attention of potential customers.
So how do you maximize or get the most out of your business slogans? What can you do before your next advertising campaign to make sure your slogan resonates with potential customers?
In this article, I share 20 simple ways to get more mileage out of your business or campaign motto, but first let’s look at what comprises a good business slogan.
What is a Good Business Slogan?
A good business slogan:
- Carries on the conversation
- Calls to actions
A bad business slogan on the other hand:
- Communicates poorly
- Creates more questions
- Contains no definite call to action, and as a result
- Fails to (really) convert
The following questions will also help you ascertain if your business or campaign slogan is good or bad.
Is your slogan:
If you honestly answered yes to the above questions, great! Your business slogan is good to go! If you answered no, don’t worry. Here are some tips for creating a good business slogan that will cause potential customers to take notice of your products or services.
How to Create a Good Business Slogan
- Study great slogans of the past
- Brainstorm business slogan ideas
- Look at your competitors’ slogans
- Consult with experts
- Consult with family and friends
- Confer with fellow entrepreneurs
Another surefire, easy peasy way to create great business slogans is to use slogan makers, also known as slogan generators. These are tools that help you automatically generate a business slogan you can either edit or use as is.
20 Effective Ways to Communicate Your Business or Campaign Slogan
A good slogan is not an end in itself. To achieve maximum results with the slogan you came up with or got from a slogan generator, you’ll need to communicate it to the public.
Here are 20 places to use your slogan to get it in front of as many potential customers as possible:
- Company logo
- Email signature (yours and your staff’s)
- Forum signature
- Website title
- Guest post byline
- Face caps
- Social media handles, headers, and posts
- Business cards
- Company literature
- Give away campaigns
- Corporate events
- Online advertisements
- Radio jingles
- TV commercials
- Press releases
- Press conferences
- Radio/TV/Online interviews
- Sponsored events
- Word of mouth marketing
The key is repetition. Every avenue you get, keep repeating your slogan until it sinks in with your target audience.
A good business slogan is like potential energy—it’s not much good until harnessed and put to work. Listed above are 20 easy ways to maximize the potential of your business or campaign slogans.
Try to utilize as many as possible, and you should start to see results.