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Boosting Retail through Pop Up Shops

Boosting Retail through Pop Up Shops

Pop up shops are methods by which companies boost sales and market products effectively. Companies rent space in galleries or set up tents in fairs or farmers markets to promote new products or sell excess inventory. These shops are open for a limited time and the concept makes customers come to shop faster.

Pop Up Shops In Tents

Since pop up shops are temporary, some companies house them in tents. Companies like making their pop up shops customizable and tents can be designed in different ways to entice customers. Some pop up tents come with side walls to protect stock and customers, and some are just a canopy. They come in several different sizes. The 10×10 pop up tents are a very popular size. You can choose the size that you would think would be suitable for your company’s need and budget. You can also customize it a bit by adding your brand name and logo.

Students

One well-known customer segment for pop up retail is students. Students have greater purchasing power because of their disposable income. Busy students find shopping at pop up shops easier. Companies can set up these temporary shops at places frequented by students and can sell excess products to students and promote new products to their student customer base.

Popularity

The internet has changed the way people shop. Most people shop online to save money, effort, and time. Many major retail store chains are closing as a result, and many landlords are finding it hard to find tenants for their retail spaces. Landlords have started renting spaces to pop up shops. These shops rent retail space for a shorter time than traditional stores. The rents are lower and the terms of renting these spaces are less stringent. Companies are also renting short-term spaces and setting up temporary stores to promote new products and brands.

Benefits

One can open a pop up shop in a suitable location to promote new products. This is a method to test markets used by online retail companies. Pop up sales are profitable if located in a place that potential customers frequent. Pop up shops do not require expensive overheads like traditional retail stores. Companies sell products in these stores by creating a sense of scarcity. They create a feeling that the products are in short supply and encourage customers to buy before they are sold out. Companies set up pop up stores during the holiday season or during specific holidays to boost offline sales.

Considerations

Before setting up a pop up store, there are many considerations to keep in mind. You should set up the store during the holiday season or when customers are likely to need your products. You should set up a store in a location where there is pedestrian traffic and where the type of customers you are looking for frequent. You should customize your store’s design to attract customers to buy products. You must check local laws and get permits and insurance. The pop up store should not obstruct vehicular and pedestrian traffic. You should check with local authorities or the landlord about the hours you are allowed to operate the store.

Future

One wonders if the concept of a pop up store has a future in view of its temporary nature. Experts believe that pop up stores have revolutionized retail and are here to stay. They are the bridge between the online and offline retail gap. Offline stores can set up pop up shops and entice offline customers to buy their products online. They are a new method used by companies to test market new products and brands. Offline retail stores set up pop up stores in places frequented by their potential customers to boost sales of their products. Pop up stores have shown great potential in today’s marketing world.

Pop up retail is a method used by small and new entrepreneurs, along with online and offline retail giants. This retail idea is a cost-effective way of boosting sales and marketing products. Customers find it easy to purchase products at a store that is located in the place they frequent. Customers can find what they want, where they want, and when they want while shopping in a pop up store.


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by Brian Perry // Brian Perry is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.