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How to Build a Fashion Empire

How to Build a Fashion Empire

Life Comes in Waves

Whether you’re in fashion or the tech industry, life is going to hit you in waves of undulation. There will be ups, there will be downs, and you’re going to ride the crest of each wave whether or not you want to. Trends in fashion are not exempt in any way. If you don’t believe that, use the internet for a little research.

You can search for the clothing style of people at the turn of the century. Some of that sort of style has returned to the modern world. Just look at all the mustaches, sideburns, and beards worn by the men today. Then look at the long flower-print dresses that are presently en vogue.

Echoes in Trends

The style of 2019 seems to be a mix of the late sixties and late 1800s sensibility mixed together and spiced up with modern technology. So, for example, you’re going to see an Apple watch on a girl with a sunhat and a sundress whose hair stretches down past her back. You’ll see a mustachioed man with a beard to his chest and a t-shirt promoting some video game.

If you’re going to build a fashion empire, you need to understand this law of undulation defining reality and incorporate it into your future designs. Trends come and go, but they tend to echo one another, and this makes them predictable. When you’re in a phase of over-the-top expressionism, expect conservative stylings to follow that stage in the next ten years.

Maximizing Tech Marketing Impact

When it comes to marketing, you’ll need to be savvy here as well to get your stylings exactly how they should be. It’s important to have familiarity with social media, and it’s important to understand ways you can market online that are cost-effective. Running a blog rich in SEO content, running your own website, and guest-posting with backlinks are all great ways to market your fashion brand online.

Something else worth doing is actually exploring what’s trendy today, and finding where there are either exceptionally positive innovations, or where there are some design flaws. For a little bit of everything in almost every style, and at affordable rates, you can go to Azazie. You can determine which clothes have the greatest staying power, and which don’t.

For example, a dress may be flowery, short, long, brief, or thick; but a dress is still a dress. This is a clothing item that has withstood the test of time. Shirts of varying kind, pants of a varying kind, and belts have likewise withstood the test of time. But suspenders haven’t been so lucky. The “bazooka” brassiere of yesteryear has also been outpaced by half-cup bras.

Some Things Stand the Test of Time, Disappear, and Reappear

Baseball caps have been popular for around a hundred years, but bowlers and fedoras have waned; except for the “hipster” elite. Even there, someone with a porkpie or a fedora hat is likely going to be laughed at more than they’re going to be lauded for their stylings.

It’s the same with raccoon-style hats of the “Davy Crockett” variety. But these were popular in the fifties. That particular hat saw a resurgence owing specifically to television, and the interest of young boys in programs like Davy Crockett.

The Media Element

Lastly, something you need to keep your eye on if you’re going to be involved with a fashion empire is the media. How people dress on TV shows, in music videos, in movies, and across the internet will affect the public at large. When you see something go viral, expect to see the style of the person who went viral reflected in society at large.

Building a fashion empire is going to be difficult, but there is a “cruising altitude” which can be achieved amidst the peaks and valleys of life’s undulation. Pay attention to what’s trendy, pay attention to the media, and expect patterns to repeat themselves over time. Do your homework, and you can build your own empire around clothing fads.

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by Lottie Pritchard // Lottie Pritchard is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.