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The Significance of SEO In Web Development and Design

The Significance of SEO In Web Development and Design

Digital marketing has certainly come a long way since it first began resulting in more businesses realizing the significance of SEO, the importance of having a strong presence on social media, and the benefits of PPC. However, more recently, brands have been faced with the significance of SEO in web development and design, leaving them with no choice but to rethink their strategies in order to ensure success. While a London SEO company can help you to get your feed off of the ground as a small business owner or entrepreneur, we’re sharing some of our top tips with you to help get your campaign underway.  

SEO and Web Design 

Despite being two separate services, SEO and web design work together and now, and more web designers are choosing to integrate SEO during the design stage of their web creation. Essentially, a web design that works well for SEO is likely to attract more traffic, which helps drive up customer engagement and generate more high-quality leads. So, by taking the SEO of a site into careful consideration, you’re making it easier for search engines, such as Google, to read your content and thus boost your site in the SERPs.  

Content Is King 

When it comes to writing for SEO purposes, the content on each of your pages can quite literally make or break the success of your website and web pages. With Google’s recent algorithm updates, you need to make sure that the content on your pages is written for humans, not just search engines. It also needs to be ethical in order to ensure that your site isn’t penalized. 

In terms of the design aspect of your content, you need to carefully select and place keywords within your piece in order to boost your websites rankings in the search results. Overtime, these “keywords” will begin to rank, allowing you to closely compete with your competitors. From a design perspective, making sure that your content is easy to read and digest is crucial for both the reader and search engine crawling your web pages.  

Mobile-Friendliness 

In an era where more and more people are searching for products and services on their smartphones, you need to make sure that the design of your website is suitable for use on mobile and other handheld devices such as tablets. Making sure that your site is mobile-friendly is not too difficult to achieve. It simply requires a business or web master to ensure that it is responsive.  

Top Tip: When making your website mobile-friendly, you need to make sure that users are able to search for information easily on their device by considering font size and button size when it is displayed on a mobile device screen. 

Ranking on Page One of Google 

Whether or not your aim is to rank on page one of Google or a similar search engine, you need to be aware that the overall appeal of your website will impact your ranking and the effectiveness of your website. In short, the higher your website ranks, the more clicks it will generateWhich increases the traffic to your website, thus boosting sales and improving ROI.  

To improve your site’s ranking ensure that each piece of content that you publish is relevant, as high-quality content is the best driver of your search rankings. Plus, by updating your content on a regular basis, you can ensure that it remains current for longer, further helping to improve the trustworthiness of your website.  

Pop Ups 

In order to make sure that none of your content is hidden, consider whether the use of pop ups will benefit your brand or not. Instead of serving your pop up to users as soon as they enter your website, consider using them sparingly, such as when a user moves their mouse off your web page. This will help to build an initial amount of trust with your audience, which may improve the possibility of them providing you with the information you require. 

With 2020 just around the corner, it’s important to make sure that your SEO, web development, and design teams work in unison in order to achieve the best possible results in the new year. How do you plan to adapt your strategy to capture a larger market share?  


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by Harvey Carr // Harvey Carr is a contributor to Businessing Magazine.

Opinions expressed by contributors are their own.