Samantha Higgins

Samantha Higgins is a professional writer with a passion for research, observation, and innovation. She is nurturing a growing family of twin boys in Portland, Oregon with her husband. She loves kayaking and reading creative non-fiction.

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6 Marketing Tactics that Will Bring Exposure to Your Brand

September 26, 2022

There are endless marketing tactics that can bring exposure to your brand, but some are better than others. The most effective marketing tactics are those that are well-thought-out, strategic, and tailored to your specific brand and target audience. Here are seven marketing tactics that will bring …

How to Help Your Small Business Grow Quickly

May 18, 2022

Small businesses are the backbone of the global economy, and as an investor, you want your business to grow as quickly as possible. However, how can you help your business achieve fast growth? You can do various things, including having a clear vision for your business, constantly innovating, and …

How to Establish a Good Line of Contact with Your Customers

February 14, 2022

When you’re starting up your business, it’s important to have a good line of contact. You don’t want to be difficult to work with, or have only a few friends with you. To make sure your customers will come back for more, it’s important to have a plan that is clear and concise. Here, we will discuss …

5 Ways to Take Your Business Presentation to the Next Level

April 30, 2021

No business presentation needs to be boring. You don't want to alienate the very people you need to impress. What you will need to do is step it up to make sure your presentation becomes as effective and appealing as possible. Here are five of the very best ways to take your next business …

5 Tips for Getting the Most Out of Your Business Tech

April 16, 2021

Last year, many businesses were paralyzed due to the COVID-19 pandemic. According to a report carried out by World Bank, small- and medium-sized businesses were the worst hit worldwide. Fast-forward to 2021, and businesses are still trying to crawl back to life. In order for most businesses to …