Pay-per-click (PPC) advertising is known for its measurability. A big part of ensuring that you're getting the best return on investment from your ad spending is to make sure that you are optimizing everything on your website to help boost conversions from the traffic that you drive through …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Do You Know Where Your Leads Are Coming From? Here Are 5 Ways to Find Out
Unless you know the source of the leads you generate, you will have a tougher time converting prospects into paying customers. Thankfully, there are a few key ways to work this out, and modern tools to make this as efficient as possible, so here are just a handful of options to consider if you want …
A Guide To Successful Email Marketing
Today, many companies are using email marketing software to help them reach their audience and stay in touch with customers. The purpose of email marketing is to acquire new customers and to keep existing customers satisfied with the services or products that you’re providing them. When you utilize …
Marketing Automation: Trends to Look Out For
Whether you’re a marketer, small business, or large enterprise, marketing automation can help to optimize your marketing efforts. In addition to making your marketing activity more cost-effective, it can deliver greater results by gathering useful data thus providing key insight into your customers’ …
Infographic: 10 Simple Ways to Increase Your Brand Awareness
Branding is now more important than ever. Businesses have now evolved to start focusing more on brand awareness over just making the sale. After all, awareness comes before potential customers could even be persuaded to purchase. Even existing customers must be a part of a company's brand awareness …
How to Use Social Media to Market Your Business Properly
It’s interesting to see how much social media has revolutionized the many ways that people and companies engage with each other. By using it the right way, any social media platform can become a conduit for the growth of your company. If you’re unsure of the best ways to engage with social media …
