The world is starting to move forward whether COVID-19 likes it or not. Businesses around the world have closed down, and there is more room than there has been in a long time to step up and take control of your living by starting your own business. With your customers beginning to step outside a …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
How to Find the Best Digital Marketing Company for Your Business
Digital marketing is an increasingly popular form of reaching out to potential clients. You now have more options to find customers online than ever before, but there are a few hindrances in the way. For instance, digital marketing strategies take time to work and require constant monitoring, …
Does Your Business Need a Tailor-Made Social Media Strategy?
If there’s one thing we’ve learned from the past year, it’s not to underestimate the power of the World Wide Web. For a large part of the population worldwide, the internet was a lifesaver (literally and metaphorically) during this pandemic, enabling them to maintain some sort of work routine even …
Sales and Marketing Technology: What Your Company Needs in 2021
Sales and marketing is one of the core business functions of any company. Without it, a business will not have the necessary muscle to enhance brand visibility, grow its operations, or make customer engagements. To ensure your business achieves maximum sales productivity and sees improved …
What Is Organic Traffic and Why Is It Important?
There are two main ways for a website to generate traffic: organically, or by paying for ads to point potential visitors to landing pages. Organic traffic is an interesting concept, and one which can ultimately determine whether a site succeeds and grows, or fails and falls into obscurity. Here is …
Consumer Behavior – What Is It and Why Does It Matter for Your Business?
Our entire life consists of purchase decisions. From what you are going to wear to your sister’s wedding, to what you plan to eat for lunch, we make buying decisions on a daily basis, without giving it too much thought. Besides influencing our lives, these seemingly unimportant decisions are the …
