Marketing

Small Business Marketing Tips and Ideas

Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.

Don’t Let the Mobile Trend Pass You By

A leading indicator of small-business success is how quickly and effectively technological trends are adopted and utilized. In years past, the trend was to have an attractive and useful website, then it was an effective social media voice, now - it’s a mobile website.  According to the 2013 Technology Survey by the National Small Business Association (link), while 82% of … [Read more...]

The #1 Mistake Small Businesses Make on Their Website Content

As a freelance writer who specializes in providing small businesses content, I’ve had the opportunity to review hundreds (if not thousands) of websites over the past couple of years. In fact, for one client alone, I reviewed almost 400 different websites to determine how well they “spoke to” their consumer. What I found was somewhat surprising. Because a lot of these … [Read more...]

Empower Word of Mouth Marketing

Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business.  There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about your business and stating your business’s value authentically and … [Read more...]

Want to Establish Yourself as an Expert? Write a Book.

The three keys to successful marketing are to get your clients to know, like, and trust you. One way to achieve the third factor—trust—is to establish yourself as an expert in your field. The question is: How do you do that? You can call yourself an expert all day long, telling all of your clients about your education and experience, but that usually isn’t enough to convince … [Read more...]

4 Tips for Self-Marketing Your Business Via Social Media

As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start.  Once you do get started, do you know how to keep things going?  One of the hardest aspects of social media marketing is keeping things fresh and active so the audience stays engaged. Relevant and … [Read more...]

5 Common Social Media Mistakes a Lot of Businesses Make – And How to Avoid Them

Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but it also increases the likelihood that you could make some profit affecting … [Read more...]

How to Manage Online Reviews: Your Reputation Precedes You

These days no deed, good or bad, goes unpunished.  The age of the internet has given birth to the online review, meaning how you treat customers, especially the negative, is more widely known than ever before.  Unhappy customers, and happy ones if you are lucky, have many options for letting everyone know exactly what they think of your business quickly and easily.  While the … [Read more...]