Digital signage has quickly become one of the most popular marketing efforts introduced by both small and large businesses alike, and it’s clear to see why. Yet, many companies haven’t gotten on board with digital signage, or if they have, they don’t quite know how to get the best results from …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
Why Businesses Should Start Marketing to Generation Z
A balanced marketing approach is a critical element in order for businesses to thrive. It can often be detrimental to the longevity of an enterprise if it focuses on any one generation to the exclusion of others. However, some demographics like the baby boomers or Generation X have been around long …
Marketing Electronic Cigarettes: What You Should Know
Every organization needs to market its product and services to its customers. This is the only way it will be able to attract customers and remain relevant in an industry that is very competitive. However, marketing of various products, especially those considered harmful by health regulatory …
4 Proven CRO Strategies for Increasing e-commerce Sales
If you’re getting lots of traffic to your site, you’ve won half the battle. After all, promoting your online shop, ranking well in search results, and encouraging people to click and visit can take time. But have you ever stepped back and looked at your site’s conversion rates? It won’t matter …
How to Put Together a Successful Digital Marketing Campaign
Where it used to be that digital marketing was an option and not a necessity, in today’s high-tech world, any company that is hoping to have a successful marketing campaign absolutely must include a digital aspect. Digital marketing opens the door to a whole other slew of potential clients and …
6 Ways to Combat Brand Fatigue
Nowadays, we’re being constantly overwhelmed by commercials. An average American is exposed to 4,000 to 10,000 ads on a daily basis. It’s no wonder that the number of Americans using some sort of ad blocking software doubled in the last four years, reaching a 30 percent mark in 2018. People are …
