When you think about a brand, what is the first thing that comes to mind? Is it their logo, a catchy strapline or tone of voice? Color too, is fundamental to our recognition of brands, which can be seen through examples ranging from Oral B and Ford to Coca Cola and Virgin. But it should not only be …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
4 Steps to Get Started as a Social Media Influencer
The social media world continues to evolve and thrive, allowing many people the opportunity to connect. In addition to connecting and staying in touch, social media also allows many people to run businesses. It's completely changed the way businesses approach advertising and marketing strategies. Of …
The Benefits of a Mobile-Centric Marketing Strategy
The reason so many marketers suggest that your marketing strategy should be mobile-centric is due to the fact that we live in a mobile-centric world. About one-third of the entire human population has access to a mobile phone but there are other, more relevant statistics to justify such a massive …
8 Tips That Will Help You Create Branded Content That Will Convert
The best online content encourages conversion. Whether you're looking to increase engagement with your readership, increase your sales numbers, or otherwise, you've got to be creating good, branded content. Here are 8 tips that will help you get the most out of your content and get those conversion …
5 Reasons Why Good Design Is Essential for Small Businesses
Growing a small business into a sustainable operation is a daily hustle. From finance, accounting, sales, and marketing to general administration, entrepreneurs have to wear a lot of hats to make their businesses a success. As a result, small business owners don't have much time to worry about …
The Online Business: 5 Keys to Successful Web Design
The increasing online access available to today’s consumer has opened a broad target audience for all kinds of businesses. Any entrepreneur thinking of starting a small enterprise must consider reaching the online market, and that means having the right platform – a website. Websites make it …
