Most of Don Draper’s finest moments on the television show Mad Men came between guzzling alcohol, chain-smoking and adultery, when he found the time and inspiration to craft magical company slogans for his clients’ advertising campaigns. Mad Men gave us an entertaining, but fictional, portrayal of …
Marketing Articles and Interviews (category)
Whether it’s traditional marketing, internet and email marketing, or social media marketing you want to learn more about, you will find articles here that will help you build your brand, attract customers, and grow your small business. In the digital age, marketing is changing almost on a daily basis. Learn how to market your small business in the most effective ways to reach your target audience.
3 Ways to Make Your Small Business Book Covers Stand Out, and 3 Ways to Make Sure They Don’t
Small business owners, now more than ever, are realizing the benefits of writing and publishing a book. Having a book paints you as an expert in your field and helps you stand out from the competition. It can also give current or potential clients better insight into you and your business and …
Maven Publishing’s Business Book Covers Contest: Last Call for Nominations!
Nominations have been coming in for Maven Publishing’s first annual Business Book Covers contest, and we’d love to see more before the end of the month! If there’s a business book out there that has a cover that stands out to you, tell us about it. We’ll be taking nominations through October 31, …
The Biggest Problem Facing Your Business Website that Nobody’s Talking About
Have you heard of email blacklisting? Probably not. That’s because very few people are talking about it outside of those working as web administrators. However, it is a very real problem that should concern any small business that relies on its website’s contact form to bring in customer …
Top Ten Networking Tips for 2017
As we move towards the end of 2016, small business owners should already be thinking about the 2017 business year. To give you a jump on the business connections you plan to make, we have compiled a list of the top tips you can implement ensure successful networking in 2017. Network Outside of …
Looking to Grow Your Online Business? Don’t Do It Like This.
Each day of the workweek I send and receive more than 500 emails. And each morning starts by going through at least 100 notifications from our project management software, our servers and clients. And of course a slew of junk mail. But sometimes I encounter spam schemes that stand out for their …
