Growing a business into a successful venture is not easy. You must, for one, be very passionate and hardworking, but the sad truth, however, is that 50% of businesses fail after five years. The majority of these failures can be attributed to a lack of the right business skills. No amount of passion …
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How to Identify the Target Audience for Your SaaS Startup
One of the most important things a SaaS startup needs to do is identify its target audience because once you know who you are targeting, it will be much easier to find out how to reach them and convert them into customers. However, that can be easier said than done if you do not know the best …
The Difference between Cold, Warm, and Qualified Leads
Digital marketing experts have long touted the undisputable advantages of qualified and warm leads over cold leads, but what do these terms refer to and how are they related to the effectiveness of your marketing actions? Lead Generation Qualification Process Before moving on to the key traits of …
Three Techniques to Up Your Energy for Better Video Calls
If you’re still able to work during this pandemic, then you may be doing a lot of video calls. When meetings don’t feel as warm or connected as they used to it’s easy to blame the medium. But even in this digital age, the old rule still applies: don’t blame the tool; master the tool instead. Of …
The Top 3 Questions Business Leaders Should Ask as America Prepares to Reopen
If you turn on the evening news or read the front page of any national newspaper, you’ll see countless headlines about the reopening of American business. The federal government has issued its guidelines, causing governors to consider this advice, along with recommendations from public health …
5 Elements to Include in Your Leadership Development Program
Investing in leadership development programs can reap enormous rewards as leaders contribute to the growth of their organizations, mentor the younger generations of the workforce, and drive innovation. To develop a strong leadership team, you need to create an internal leadership training …
