Thinking about putting together a video ad so that your business is able to attract more customers? Although recording video footage is (relatively) easy and convenient nowadays, producing a video ad requires more than that. The good news is that there are now many different software and tools …
Advertising Articles and Interviews (tag)
Benefits of Incorporating Online Advertising into Your Marketing and Advertising Campaign
Advertising online is a great way to reach a vast audience. In today's society, many people spend more time online than they do watching television and listening to the radio, which were once the main advertising platforms many businesses used. However, with the popularization of the internet, more …
Key Elements of Vintage Advertising That Are Still Useful Today
Since advertising began to take shape in the 16th century, the way we get our message out to consumers has changed drastically as technology and society continue to evolve. The advent of the modern internet in the late 20th century propelled us into the digital age. Though the digital world has …
6 Ways to Combat Brand Fatigue
Nowadays, we’re being constantly overwhelmed by commercials. An average American is exposed to 4,000 to 10,000 ads on a daily basis. It’s no wonder that the number of Americans using some sort of ad blocking software doubled in the last four years, reaching a 30 percent mark in 2018. People are …
What is Search Marketing? The Basics You Need to Know
The expanding stream of advertising ventures far into realms we are sometimes unaware of. The methods and tactics involved in generating website traffic are considered one of the most popular ways of gaining influence these days. As a continuously expanding area of information, the Internet can …
Should You Create a Different Website for Each Store Location?
There is no one right answer to the question of whether or not to create a different website for each of your store locations. Historically, companies have approached this a variety of ways. However, if you are considering creating multiple sites, here’s a look at a few valid to consider. Franchise …
