Colleges and universities are courting my 16-year-old daughter. Almost every day brings a new array of colorful and creative brochures and mailers to our home mailbox. She pours over most of them, marveling at the use of her name and the way some of them target her interests. She loves the fact …
Advertising Articles and Interviews (tag)
15 Best Business Listing Places To Grow Your Online Exposure Now
Gone are the days when the Yellow Pages was the sole business directory to find local business listings. With the need to gain widespread exposure on the Web, it is essential for a business to be listed online in order to be easily found. People now tend to search online first when looking for a …
Bait and Switch Marketing Woes
As a consumer, nothing makes me more frustrated than “bait and switch” tactics from businesses. The most recent example of my ire was last year; I was watching television and saw an Outback Steakhouse commercial advertising steak and lobster for only $19.99. The food looked awesome; I really like …
A Quick Primer on Generational Marketing
Whether working with an agency or developing marketing strategies in-house, demographics are a vital piece of the puzzle in building a successful and effective marketing or advertising campaign for small-businesses. Growing your business will require an accurate demographic snapshot of who your …
