Business Advice

What I Found When Looking for “Simple Business Advice”

As a freelance writer who specializes in health and wellness, personal development, and self-defense related content, I spend a majority of my day online searching for the latest research and most current information in these life improvement fields. The more up- to-date I can stay on my topics of expertise, the better I can help my clients grow their online presence, growing … [Read more...]

A Time Management Tip from Marcus Lemonis

In a filmed interview with Inc Magazine, Marcus Lemonis shares one of his strategies for organizing his day. Each night before going to bed Marcus says “I make a quick list of the things I know I have to deal with the next day. And I try to get those knocked out before noon.” Marcus goes on to explain that this is helpful because after noon he doesn’t know what’s going to … [Read more...]

Get a Blood Test Before You Buy Life Insurance

Like many small business owners, I'm the primary bread-winner in my family. So I recently decided to purchase life insurance so my family would have one less thing to worry about if I die sooner than expected. Other than filling out the questionnaires, selecting the right policy amount and terms, and doing a few interviews, it seems that the rate you actually get is based … [Read more...]

Don’t Confuse Motion for Progress

My 2-year old likes to take her blocks out of the bag and stack them on the floor. Then when the bag is empty she reverses the process and carefully places each block back in the bag. Then she starts again. She sometimes keeps herself quite busy. And from a distance it looks like she’s accomplishing an important task. Have you met business owners like this? I have. They are … [Read more...]

Shop By Value, Not Price

Shopping by value involves a balanced approach that considers both what you're getting and what you're paying. It's common for me to ask prospective clients if they are shopping by price or by value. If they say price, I tell them we probably aren't a good fit. Why? For two distinct reasons. First, we simply aren't the least expensive marketing firm around. So if price is the … [Read more...]

Respond to Email Quickly, But Don’t Trick Yourself

It’s important to respond quickly to emails from clients, vendors and partners. However, I’ve noticed lately that a few people are tricking themselves into thinking they have satisfied the original email’s request, when in fact they haven’t. As a result they drop the ball. I call this the “checking the box” syndrome. Here’s what happens: I send you an email asking for … [Read more...]

Pay Partners Instantly

That’s what we do at Modmacro, and our partners appreciate it. Sometimes I ask for work to be completed with a quick turnaround, and in response, it only seems fair that I pay for their work just as fast. After all, once they have completed the work, why should they have to wait to get paid? Likewise, I’m surprised when clients ask us to deliver on a tight timeline, but plan … [Read more...]