One of the secrets of business success is a good business or campaign slogan—those words or catchphrases customers see or hear at the end of your advertisements or commercials. Ideally, your business slogan leaves an impact on your customers about your brand that remains ingrained in their minds …
Communication Articles and Interviews (tag)
Finding and Keeping the Best Workers: Tips from a Boutique Nonfiction Publisher
Contractors are at the heart of many small businesses, and anyone whose business relies on quality contract work knows how important it is to find reliable, skilled people, and more importantly, to keep them happy. At Founder Nonfiction, we specialize in nonfiction publishing for small business …
10 Ways You Can Motivate Your Employees
As a small business owner, part of your role is motivating your employees. How you do this though is not clear though, as every team is different and so has different needs. How do you motivate them to get the most out of them every day. Here are 10 ways you can motivate them and keep them working …
5 Web-Based Communication Apps and Services to Empower Your Start-Up
Modern times call for modern communications apps and services. With a start-up, business owners need a service that is reliable, secure, and most importantly – affordable. Often, new business owners choose to rely on free or barebones services just to stretch the budget. But they soon discover …
Why Effective Workplace Communication Is Critical to Your Business Success
I still remember the day I got my first memo. I was in my second post-college job and although I’d worked since I was 13 years old, holding positions primarily in the restaurant and food industry, I had never, ever been given a memo from an employer as a form of communication. Usually, messages …
Steps to Becoming a More Effective Leader
Being a true leader involves a lot more than a fancy title and being the boss. Though managing staff will be a significant part of your role as a business owner, if you don’t possess the skills necessary to effectively guide them, accomplishing company goals and aiding your staff in reaching their …
