Small business owners sometimes overlook the importance of branding. And over time, rebranding may be a smart move. This infographic includes examples of both positive and negative rebanding experiences. While these branding examples are of major companies, there's plenty for small businesses and …
Customer Relations Articles and Interviews (tag)
Treating Clients Like Team Members: 5 Questions With Mark Grisafe, Owner of M. Grisafe Architects
Mark Grisafe, Owner of M. Grisafe Architects, answers our 5 Questions about his business and why he prefers to involve his customers in the entire design process when he designs for business spaces or residences. What are the primary service(s) or product(s) that your business provides? My …
6 Keys to Delivering Epic Customer Service
Want to know the best way of boosting customer profitability? Improve customer service. A recent infographic from SalesforceDesk.com says that 70% of consumers would continue to do business with you if you resolve a complaint. The infographic also says that 9 out of 10 consumers would pay more to …
Reaching Across the Register: An Interview with Pamela Herrmann
Dean Rotbart interviews Pamela Herrmann, a customer acquisition and retention expert and founder of Reach Across the Register. Reach Across The Register is a company that specializes in relationship marketing and supports business owners through training, education and consulting. In this …
Strengthen Your Character, Strengthen Your Small Business
This article is one in the multi-part series entitled The Entrepreneurial Mindset. In one of my very first trainings as a reserve deputy with our local police department, the commanding officer who was leading the meeting talked about the importance of character. For instance, he explained how, …
Your Bottom Line is Not Your Client’s Problem
The number one misconception service providers and freelancers need to shake For new business owners, pricing presents one of the earliest and greatest challenges. For independently employed service providers, freelancers and consultants who do not sell a tangible product, the financial demands …