Dean Rotbart interviews Pamela Herrmann, a customer acquisition and retention expert and founder of Reach Across the Register. Reach Across The Register is a company that specializes in relationship marketing and supports business owners through training, education and consulting. In this …
Customer Relations Articles and Interviews (tag)
Strengthen Your Character, Strengthen Your Small Business
This article is one in the multi-part series entitled The Entrepreneurial Mindset. In one of my very first trainings as a reserve deputy with our local police department, the commanding officer who was leading the meeting talked about the importance of character. For instance, he explained how, …
Your Bottom Line is Not Your Client’s Problem
The number one misconception service providers and freelancers need to shake For new business owners, pricing presents one of the earliest and greatest challenges. For independently employed service providers, freelancers and consultants who do not sell a tangible product, the financial demands …
Engagement
“You guys, come over here and celebrate with us. Melissa just got a new puppy!” We looked to both sides, and then even turned around to see if there was someone behind us. Surely, the jolly woman behind the counter couldn’t have been talking to us. Nope, there was no one else. She actually was …
Why Share Content I Don’t Create?
Stop using social media to broadcast your own message; start creating connections Social media is never as easy at is seems. And there is a simple reason why: it is social space. That means that opinions, voices, conversations and conflict are a part of daily interaction and engagement. Except …
Audio Interview with Porsha Vogt on Lessons Learned in the Senior Care Industry
Dean Rotbart interviews Porsha Vogt, Owner and President of Golden Care, a non-medical, in-home elder care agency near San Diego, California. Golden Care provides seniors with services such as memory care, personal care, companion care, and, when the time comes, community placement assistance. In …
