Dean Rotbart interviews Pamela Herrmann, a customer acquisition and retention expert and founder of Reach Across the Register. Reach Across The Register is a company that specializes in relationship marketing and supports business owners through training, education and consulting.
In this interview, Pamela discusses how businesses are failing their customers and how they can connect with them in ways that make them feel valued. She points out that creating loyalty can happen in the first few seconds of a customer entering a business, so businesses need to make those seconds count.
In addition to being the founder of Reach Across The Register, Pamela Herrmann is an inventor, speaker, author of The Customer Manifesto: How Business Failed Customers and What it Takes to Earn Loyalty, and social media expert. She is a graduate of the University of San Francisco.
About Monday Morning Radio
Monday Morning Radio is a podcast produced by Dean Rotbart and David Biondo that contains interviews with successful and innovative business people and business experts. The program is produced in cooperation with the nonprofit Wizard Academy, an Austin, Texas-based school for imaginative, courageous and ambitious entrepreneurs.