Use Content to Create Brand Advocates A brand advocate is an unbiased third party that generates positive word of mouth about your business. There is little stronger in contemporary communications and marketing than someone who is not employed by or paid by your business who is speaking about …
Customer Service Articles and Interviews (tag)
Inland Auto in Murrieta, Ca: Honesty and Meticulous Work Set Small Business Apart in Crowded Market
From marketing to car maintenance, owner Mike Mattes’ guiding principle keeps Inland Auto running strong Mike Mattes works in a tough business. He owns an auto shop in Murrieta, CA, a place where there are over 230 other auto shops for customers to choose from. But Mike’s shop, Inland Auto, …
4 Ways to Keep Your Customers Coming Back for More
Let’s face it: If your customer base walked away from you today, your doors would have to shut tomorrow. And as much as you make the day to day decisions about your company, it is your clients that call the real shots as they hold the power. So, you need to make them as happy with you as possible if …
2 Simple Steps To Excellent Customer Service
For Christmas last year my wife surprised me with the coolest gift – a remote control helicopter. After a short period to charge the batteries, I began the process of learning how to maneuver the tiny craft around the house. I’ll be honest, the learning curve was steeper than I thought and I hit a …