Leila, a 9-year-old beautiful black Labrador, is one lucky dog. Her owner, Sarah Hassenger, a 4th-grade schoolteacher in St. Joseph, MI, went in search of the perfect collar and accessories for her four-legged child shortly after she adopted Leila. In particular, Sarah wanted a way to let …
Developing a Niche Articles and Interviews (tag)
Kristy Romero of Inspirations Photography: Setting Yourself Apart as a Professional in a Field of Hobbyists
We sat down with Kristy Romero, a newborn and baby photographer in Murrieta, California. We had a lot of questions about what it takes to run a successful photography business, as the industry is known to be quite competitive. Kristy shares her thoughts about marketing, creating a niche, and how she …
A Business Built on Tradition: An Interview with Pierre Vandamme and Philippe Wyffels
Listen as host Dean Rotbart interviews restaurateurs Pierre Vandamme and Philippe Wyffels, co-founders of Bruges Waffles & Frites, on how they created a small, but booming, restaurant chain serving authentic Belgian food. Pierre and Philippe, both originally from Belgium, had little experience …
Finding Your Niche
This article is one in the multi-part series entitled The Entrepreneurial Mindset. Although finding your niche seems like a topic that would be more suited for a category such as strategizing, the reason it is placed with other articles devoted to the entrepreneurial mindset is simple. Finding …
Succeeding in a Niche Industry: 5 Questions With Matthew Grisafe, President of AV Programming Associates
Matthew Grisafe, President of AV Programming Associates, a company that specializes in custom Audio/Video (AV) and control systems in high-end residences and commercial buildings, discusses his approach to business and how he has succeeded despite an unfortunate launch date. What are the primary …
Developing Your Niche: Why You Should and How to Do It
Developing a niche is like doing yoga. Most people are afraid to try it, but once they do they wonder what took them so long to walk into the barely lit room and do a downward dog while exhaling all of their worries away. Niching creates a whole new clarity, and can really make doing business …
