As a local business owner who doesn’t sell anything online and depends on customers living in their area, it’s easy to assume you don’t need to focus too much energy on building your SEO. That’s more for online or worldwide businesses, right? Wrong. Even as a local business that makes profit …
Digital Marketing Articles and Interviews (tag)
Tips for Marketing Your Construction Business
Everybody understands the importance of promoting a business, but not everyone is gifted at finding ways to extend their clientele reach. It can be particularly difficult to market a construction company or contractor as new and exciting. Here are a few simple steps to get your construction business …
5 Reasons Why Digital Marketing Is Essential for Your Business
As the digital marketing movement continues to gain momentum, businesses need to develop innovative ways to tap the potential of online marketing and to promote visibility in the vast online marketplace. If you are on your way to launch a start-up or you want to grow your business, it's time to …
Reaping Big Rewards from the Shopping Small Movement
The future looks bright for small businesses, with consumers increasingly drawn towards shopping small. At Vistaprint, we recently surveyed 1,500 U.S. consumers, and more than three-quarters said that shopping at or using a small business is important to them. The main driver is the impact these …
How to Make Sure That Your SMB is One of the 70% That Hits the 2-Year Mark
Running a small business is no easy task. You’re constantly spinning plates, trying to develop and maintain a loyal customer base while still making money in the process. Luckily, 70 percent of small businesses last at least two years. To make sure your business is a part of this majority, here are …
How to Kickstart Digital Marketing for Start-Ups
One of the biggest hurdles that you will face as a start-up is the task of raising awareness and getting word about your new business out to the masses. Many people prefer to stick to what they know, meaning that they are more likely to choose businesses or services whose names are already familiar …
