Mailing lists are an asset to business owners across industries. Whether you use your email list to distribute a newsletter, introduce new products, offer sales and promotions, or maintain engagement and interest in your business, an email list is a valuable communications and marketing tool that …
Email Marketing Articles and Interviews (tag)
6 Things Every Marketing Email Should Contain
Emails are one of the best ways to stay in touch with your consumers. If you think about it, these digital messages allow your target market to hear from you when it is most convenient for them, whether it is 5 AM and before they have to go to work, or at midnight when they just got home from …
Email Remarketing and How to Use it to Your Advantage
Many people decide to quit their purchases a moment before they enter their credit card or PayPal data in the checkout page form. We all know this feeling. Just think about all the times you entered the retail store, tried a pair of shoes or jeans and left the store without buying them. If the …
5 Ways a New Business Can Boost Holiday Sales NOW
When you are the new kid on the block, often you are just wondering how to get your head above water. You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind. However, no matter what time of the year you open, it is never too …
3 Keys to Creating Effective Marketing Content
Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, …