Each day of the workweek I send and receive more than 500 emails. And each morning starts by going through at least 100 notifications from our project management software, our servers and clients. And of course a slew of junk mail. But sometimes I encounter spam schemes that stand out for their …
Email Marketing Articles and Interviews (tag)
Business Email Etiquette
In the world of business, we use email for many, many things. For instance, it helps us share special deals with our clients, we use it to communicate expectations with our partners and colleagues, and it even enables us to provide necessary employment-related information (like changes in policies …
How Long Should Your Small Business Emails Be?
Just last month, I started feeling extremely overwhelmed by all of the emails I was getting in my inbox daily from companies that I’ve either done business with in the past or currently do business with. In fact, it was getting to the point that, every morning when I opened my email, I felt kind of …
How to Create an eNewsletter That Actually Gets Read
When it comes to marketing, there are many options available for getting and staying in front of your consumer. You can advertise on TV or the radio, you can send out postcards or direct mail, and you can hold huge marketing events complete with food and drinks. But the problem with each of these …
What is Digital Marketing?
Digital marketing is a collective strategy of promoting and marketing products or services through digital channels to generate leads and convert those leads into sales. The core medium utilized to accomplish the strategic goals of digital marketing is internet technologies. With the proliferation …
8 Local Marketing Trends That Can Boost Profitability
Are you taking advantage of all that local marketing has to offer? Amazon Local Services (ALS) is a relatively new and simple way for customers to buy services from local providers, like carpenters, auto mechanics, and electricians. ALS’s rollout last year is prompting other technology providers to …