Even though every so often someone will come out and proclaim the death of it, email is still standing strong. Despite all the messaging apps, chat bots, and social media, email remains relevant, especially in the business world. If we were to take a look at the numbers, we would be able to see that …
Email Marketing Articles and Interviews (tag)
7 Newsletter Design Mistakes You Should Avoid at all Costs
Email marketing is incredibly effective, which explains why more than 80% of business to business and business to consumer firms use it. Email newsletter design has a major impact on your click-through rates and conversion rates. Some design choices affect the rate messages are opened, while others …
8 Advanced Email Marketing Tips to Boost Your Open Rates
Email marketing still has one of the biggest Return on Investment (ROI) when compared to other marketing strategies, with an expected average return of $32 for every dollar spent. This is mainly because of the low costs of creating email lists and sending out emails, which makes it one of the …
How to Market Your One-Person Business Without Breaking the Bank
One of the biggest obstacles I’ve faced as a solopreneur is marketing. Because I didn’t know much about business ownership before deciding to write for a living, I had only envisioned days sitting at my computer, doling out article after article. It never even entered my mind that I’d have to spend …
Why Your Email Campaigns Are a Bust
Ever wondered how many emails are sent on a daily basis? What would you guess the number to be? Millions? Billions? Try 196 billion emails. That’s a lot of information flying around cyberspace, isn’t it? Emails have become an integral part of our day-to-day lives and the way we do business. Is it …
Tips for Brick-and-Mortar Business Success in the Digital Era
Brick-and-mortar businesses face a fundamental change to the way they must operate. Why? Because the world has gone digital, and businesses today are being driven by the likes of Amazon and ever-evolving customer shopping behaviors. This has put a massive strain on brick-and-mortar businesses who …
