E-commerce has been the force that’s driving brick-and-mortar stores down. The closure of a couple of the well-known brands is not helping disprove this idea either. It has been a solution for some other retail giants to also implement e-commerce in their strategies so that they can stay …
Email Marketing Articles and Interviews (tag)
Must-Have Tools for DIY Marketing
As a small business (or even a one-man-band solopreneur) you may not have the budget to outsource all of your marketing efforts. Which means that you may have to take on the brunt of the task by yourself. So, what tools do you need in order to make a do-it-yourself approach to marketing work for …
Triggers You Should Use in Marketing Emails to Stimulate Customers to Buy
All marketers exploit some sort of psychological mechanism in their activities. Essentially, they manipulate human nature to get the desired results. Email marketing campaigns don’t represent an exception in that regard, but it still seems like only 30% of email receivers actually fall for these …
The Importance of Hyper Local Marketing for Your Business
In the past, most marketing experts addressed their customers as one massive demographic in order to cut costs and thus create a better ROI. Unfortunately, this kind of solution doesn’t seem to have as great of an effect in 2017. Therefore, the cost-effectiveness of traditional marketing is no …
10 Small Business Marketing Trends For 2017
Most small businesses do not have the kind of capital and the staff like that of the big companies. This is why a well-thought-out and creative marketing strategy is vital. If you are a marketer with experience, you know how important it is to keep up with the future of business trends, new …
Why the South Charms Small Businesses and How to Compete if You Don’t Live There
The South is well known for its charm, and many small business owners appear to be quite familiar with the region’s alluring qualities. My team at Vistaprint Digital recently noticed a trend among customers using our website builder—southern cities had the highest number of customers per capita. In …
