The Generalist Agency Model Is Dying Marketing agencies face a critical decision point in 2024: continue serving diverse industries with broad capabilities or specialize deeply within specific verticals. Data from agency performance benchmarks reveals that specialized agencies consistently …
Improving Focus Articles and Interviews (tag)
3 Effective Time Management Strategies to Deal with the Inevitable
Life sometimes throws a surprise or two your way, dismantling your best-laid plans. It could be a health issue or an unavoidable event that you have to attend. In other instances, the workload is more than you imagined. Regardless of the reason, you have to manage time efficiently and tick off all …
Changing Your Focus Can Change Your Life
When I was in college, one of my many jobs was managing a boxing and mixed martial arts studio in West Los Angeles, about a mile away from the UCLA campus. The owner of the studio was a former champion boxer and kickboxer. He taught me what it takes to run a small business—and even more about …
5 Methods of Enhancing Office Focus
One of the biggest misconceptions of the business world is the idea that office focus is somehow an individual issue for each employee to handle on their own. Sure, some people are more easily distracted than others, but suggesting that outside influences have no say in this matter is simply …
Why You Should Work Outdoors: 17 Science-Backed Reasons
We’ve all read the news — sitting at our desks all day can have serious consequences for our health. So why do 90 percent of Americans still live a sedentary lifestyle at work? It’s a good question, especially given the many health benefits of working outside. According to a study by L.L. Bean, …
9 Reasons I Love Being a Solopreneur
In early 2012, I became what I’d call an "unintended solopreneur." Whereas some solopreneurs have always dreamed of working by themselves and for themselves, I’d actually never planned to take that kind of path. In fact, I was more than happy in my day job earning a paycheck while serving my …
