Branding is now more important than ever. Businesses have now evolved to start focusing more on brand awareness over just making the sale. After all, awareness comes before potential customers could even be persuaded to purchase. Even existing customers must be a part of a company's brand awareness …
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How to Measure the Performance of Your Online Events
You’re ready to roll out a ground-breaking online event. You have the platform, content, presenters, and promotions in place, but what about performance metrics? Do you know which metrics you will track? If not, you need to figure it out before your event. But why? If you measure your event’s …
Small Business Owners are Optimistic, According to a New Survey
The COVID-19 pandemic has presented a myriad of challenges for small business owners from lockdowns stopping business altogether to additional costs for safety and sanitation equipment. With all of these roadblocks, one would expect entrepreneurs to flee from opening traditional small businesses, …
Perfecting the Art of Self-Promotion For Women Entrepreneurs
Whether you are celebrating your first paycheck, just landed a huge client, or managed to catch the eye of an investor, highlighting and promoting your achievements is crucial for the upward growth of your small business. However, for business owners who are women, announcing personal success to …
Expand Your Business Using These Low Budget Marketing Techniques
Marketing is the lifeblood of any business. Without a good marketing plan, most businesses do not survive long. The problem with most marketing plans is the cost. No matter how you slice it, there is no way to accurately predict what the response of any marketing campaign will be. As such, it leaves …
Infographic: Ideas and Tips to Write eCommerce Listings That Sell Quicker
Various forms of digital and internet marketing have become the standard for selling products and services. And if your business wants to succeed, you need to write persuasive online listings using words that quickly get your message across. The right words in your online listings can paint a clear …
