Press releases. As much as some people would hate to admit it, they’re an integral part of getting your business known. For businesses of any size (but more so startups), they can be the perfect way to boost your website traffic and raise more awareness of your company/brand. However, with the …
Press Releases Articles and Interviews (tag)
How to Use Press Releases to Help You Grow Your Business
Imagine what it would be like if, in order to grow your small business, you had to personally go door to door, telling each and every individual that answers about your products or services. How long would it take you to hit everyone in your target market? Too overwhelming an idea to even …
For Immediate Release: How to Make Press Releases Work for Your Small Business
It has been a mainstay of business communication for decades, but who wrote the first press release? Historians give the credit to an American named Ivy Lee. In 1906, Lee’s marketing agency was working with the Pennsylvania Railroad as a client at the time of a deadly train accident. The Atlantic …
The Difference Between a Media Alert and a Press Release
How to use a Media Alert for event promotion Communications consultants and PR professionals help clients gain exposure and promote events through strategic deployment of media outreach tools including the old standbys: the press release and the Media Alert. Media Alerts are particularly effective …
Top 5 Business Launch Press Release Mistakes
Avoid these mistakes to get your press release picked up You have worked tirelessly on your business plan, committed yourself financially, professionally and emotionally to a business that you believe in - a business that you are betting on to succeed - and now it is time to share that with the …
