Leads are the first in a series of steps that lead to purchases. They can be prospects, potential customers, or people who are excited about your company and want to hear more about it. Having many leads is the best way to improve your company's marketing performance, but it's pointless if they …
Referral Marketing Articles and Interviews (tag)
7 Solopreneurs Share Their Best Business Advice
While some people like to download the latest romance novel, science fiction book, mystery, or humor-filled writing, I’ve always been a nonfiction kind of girl. Yep, look on my Kindle and all you’ll find is books about how to create a stronger business and live a better life. That said, one of the …
Perks of the Beauty Industry: 4 Things You Need to Succeed
The beauty industry has really expanded in the last 10 years and it isn't showing signs of slowing down. With its numerous professions and aspects of beauty you can deal with, there is something for anybody who finds satisfaction in helping people look and feel better. If you want to try becoming …
Low Cost Marketing Ideas for Small Businesses
While paying a marketing agency can cost you a fortune, your own efforts on the part of your small business employees shouldn’t have to. It does, however, take time to develop and execute marketing materials, even if you prefer to use low-cost or no-cost marketing tools. Before spending a single …
How to Market Your One-Person Business Without Breaking the Bank
One of the biggest obstacles I’ve faced as a solopreneur is marketing. Because I didn’t know much about business ownership before deciding to write for a living, I had only envisioned days sitting at my computer, doling out article after article. It never even entered my mind that I’d have to spend …
3 Super Simple Ways I’ve Grown My Business as a Solopreneur (And You Can Too)
As a solopreneur, you wear many hats. You’re both employer and employee, which also means that you are bookkeeper and accountant, appointment scheduler and marketer, customer service representative and tax preparer. And that’s just a few of your roles. At the end of the day (the incredibly long …
