Marketing comes easier to some people than it does for others. Take me, for instance. I hate marketing. There. I said it. I don’t mind marketing for other people as I rather enjoy helping small businesses get their name out in the mainstream by providing “content that sells.” But when it comes to marketing myself, I struggle. And struggle. Sound familiar? Although there are … [Read more...]
Owning your own business is definitely time consuming, to say the least. It is hard, but it is rewarding. The time it takes can make it difficult to do anything else however, even if the other things you need to do could be beneficial to your business. There are certain business events out there that every business owner should be attending, but many do not either because … [Read more...]
According to an article published by the Huffington Post in early 2013, YouTube (a Google Inc company) reported that they were getting one-billion unique visitors each month—or almost half of the people online. Now, I ask you: If your small business is not currently on YouTube, why not? With statistics like this, surely some of your target market can be found on this social … [Read more...]
Family-owned B.M. Windows rises above competition with a sales, marketing and service approach customers trust. Michal Bohm, owner of B.M. Windows in San Diego, talks to us about social media challenges, marketing opportunities and the connection between ethics and longevity for small businesses. Michal notes that the company gains most of its customers through referrals … [Read more...]
When you are the new kid on the block, often you are just wondering how to get your head above water. You need to break even quickly so you can start making a profit, and the holiday shopping season is far from your mind. However, no matter what time of the year you open, it is never too early to start gearing up for “that” time of the year when sales tend to skyrocket. Here … [Read more...]
As a small business, especially if you are just starting out, you likely know that you need to be actively marketing via social media, but you may not know how or where to start. Once you do get started, do you know how to keep things going? One of the hardest aspects of social media marketing is keeping things fresh and active so the audience stays engaged. Relevant and … [Read more...]
Marketing today is different than in years past. You used to just send potential customers postcards or letters, or market your business on the television or radio but now you have to learn how to use social media outlets like Facebook and Twitter, which may allow you to reach a larger market, but it also increases the likelihood that you could make some profit affecting … [Read more...]
These days no deed, good or bad, goes unpunished. The age of the internet has given birth to the online review, meaning how you treat customers, especially the negative, is more widely known than ever before. Unhappy customers, and happy ones if you are lucky, have many options for letting everyone know exactly what they think of your business quickly and easily. While the … [Read more...]
Whether you’re creating your website, devising emails to promote your special deals, or posting to a variety of social media sites like Facebook and Twitter, the words you choose matter. They help your customer base formulate an opinion about you, so you want their opinion to be not only accurate, but enticing. You want them to see your company and say, “Where have you been all … [Read more...]
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