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Automated Services You Need for a Sustainable Business

Automated Services You Need for a Sustainable Business

In the past, business operations that were done manually were prone to errors and were more costly. Today, automation provides a solution to the problems presented by manual processes by allowing businesses to cut these operational costs, increase efficiency, boost productivity, and enhance reliability. Automation has also created an avenue for people to work from their homes, which is crucial especially in the wake of 2020’s COVID-19 pandemic. Most importantly, automation can help improve the growth and profitability of your business, making it more sustainable and successful. Here are a few automated services you should employ to build a sustainable business.


Capital is key in keeping a business running and without proper management of finances, a business could easily fail, which is why it’s important to have a solid and reliable process for bookkeeping and accounting. Automation can be the solution to make accounting processes more accurate and more efficient. With a solid accounting approach, you can easily track your revenues, expenses, financial transactions, and much more to determine what you can do to increase your organization’s revenue generation and profitability.

As these certified experts from Approved Accounting point out, different businesses have different accounting needs. This means that as you look for computer software to assist you with accounting, it’s best to involve an experienced accounting service provider in your particular industry or line of business so that you can find the software that works best for you.

Customer Service

Customers want to feel appreciated and supported by your business whenever they need help or information about your products or services, which means that your customer service should always be top tier. While manual customer service systems work, they can be costly, and, more often than not, there’s repetition, which leads to wasted time, reduced efficiency, and declined productivity among customer service staff. With customer service automation tools, however, this wasted time can be reduced and productivity enhanced. Additionally, some customer service automation tools such as Zendesk, Salesforce, and DigitalGenius allow you to simplify customer service processes through forms and chatbots to improve efficiency and reliability in your customer service department.

Email Marketing

Email remains one of the most effective digital marketing tools of this age; however, nothing is more tedious than manually having to send hundreds of emails each day. Thanks to email marketing automation tools, you can easily send marketing emails to hundreds of customers in a fraction of the time you’d spend doing it manually. Some good examples of these tools include Zapier, Active Campaign, HubSpot, and Hatchbuck.

Social Marketing

Whether you’re a small or medium enterprise, you cannot afford to underestimate the power of social media when it comes to marketing. The posts you make on Twitter, Facebook, and other social media platforms are crucial for engaging with your customers, promoting your products and services, and building a positive brand image. However, it sometimes becomes challenging to manage everything that comes with a business social media page. Managing an overwhelming social media page is a perfect reason to include social marketing automation tools in your business’s automation strategy. Thankfully, with automation apps like Sprout Social and Hootsuite, you can easily schedule your social media posts to be posted when your followers are most likely to be online. Some apps even let you manage your followers and curate your posts so they are most engaging.

HR Automation

The recruiting process can occasionally cause your HR department to be overwhelmed as the process of collecting resumes, testing candidates, and gathering their data can be an overly tedious one. When recruitment is time-sensitive, using automated hiring using tools like HackeRank is a great way to reduce the load on your HR department. By automating your HR department’s tedious and repetitive tasks, you can free your employees up to focus on more important tasks.

In addition to the above, there are a myriad of other services that you can automate to improve your business’s performance. Some of these services include sales, inventory management, and order placement. Automating parts of your business is all about collecting data, doing some research, and seeking professional help to ensure that you find the right tools and software to build and maintain a successful business.

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by Marissa Collins //

Opinions expressed by contributors are their own.