One of the biggest challenges to consistent social media use, and by extension, social media success, is the perception that time spent on social media becomes time lost to distraction or to activity that cannot or does not support the real, practical goals of your business. This is a real fear, …
Social Media Marketing Articles and Interviews (tag)
The Power of Networking: 3 Effective Networking Options to Consider
There is an old adage in business that says “It’s not what you know, but who you know that matters most,” and there is a lot of truth to that. For instance, if it weren’t for my mom putting in a good word for me with her boss, I wouldn’t have gotten my first dish-washing job at the age of 13. This …
Why Share Content I Don’t Create?
Stop using social media to broadcast your own message; start creating connections Social media is never as easy at is seems. And there is a simple reason why: it is social space. That means that opinions, voices, conversations and conflict are a part of daily interaction and engagement. Except …
How to Market Your Small Business When You Don’t Like to Toot Your Own Horn
Marketing comes easier to some people than it does for others. Take me, for instance. I hate marketing. There. I said it. I don’t mind marketing for other people as I rather enjoy helping small businesses get their name out in the mainstream by providing “content that sells.” But when it comes to …
5 Business Events Not to Be Skipped
Owning your own business is definitely time consuming, to say the least. It is hard, but it is rewarding. The time it takes can make it difficult to do anything else however, even if the other things you need to do could be beneficial to your business. There are certain business events out there …
4 Tips to Creating a Subscription-Worthy YouTube Channel Description
According to an article published by the Huffington Post in early 2013, YouTube (a Google Inc company) reported that they were getting one-billion unique visitors each month—or almost half of the people online. Now, I ask you: If your small business is not currently on YouTube, why not? With …
