Social media has emerged as one of the defining phenomena of the modern age and it is now used as much by businesses as by individuals. For retailers, the crossover between personal and professional use opens up a great deal of potential for subtle selling and the building of brand loyalty. Here are …
Social Media Marketing Articles and Interviews (tag)
Leverage Your Business’ Social Media
Social media is where the action happens nowadays and if you’re in business, chances are you’ve at least created accounts on the main platforms. However, just having staked a claim to your company’s name on Twitter, Facebook, Instagram, and the like doesn’t equate to maximizing the benefits these …
3 Foundations of Successful SEO for Online Breakthrough of Your Business
A good SEO strategy makes the difference between making your business easy to find on the Internet or being lost in a sea of thousands of other businesses who also want to stand out. With Google’s ever-changing algorithm, it may seem impossible to know what’s effective at any given time. However, …
5 Tips for Using Instagram for Business
As one of the most popular and widely used social media platforms, Instagram has become imperative for businesses, entrepreneurs, and communities to promote their products and services. With over 100 million users active on the platform and new and advanced options for businesses to promote, grow, …
How to Create a Successful Post COVID-19 Digital Marketing Strategy for Small Businesses
Ever since the World Health Organization declared the COVID-19 pandemic, the rules on the markets have changed completely. In response, many countries worldwide introduced measures that have had a considerable impact on all businesses, small and large, changing even the way people buy products and …
5 Skills You Should Learn in 2020
In the past several months, more people have embraced learning as a productive, rewarding way to enrich their time and their overall lives. With the pandemic in full swing across the globe, online education has become the pillar of self-care, professional as well as personal growth, and a way to …