Content plays an essential role in building your business’ online presence and brand as it allows you to make a connection with potential customers and educate them about your product/service. Producing quality content that is valuable to your audience will increase the likelihood that users will …
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5 Skills You Should Learn in 2020
In the past several months, more people have embraced learning as a productive, rewarding way to enrich their time and their overall lives. With the pandemic in full swing across the globe, online education has become the pillar of self-care, professional as well as personal growth, and a way to …
Key Features Your Business Website Needs to Have
In the digital age, having an effective website is absolutely crucial if you want your business to succeed, but whether you’re updating an existing site or planning an entirely new one making an effective website can be quite a daunting process. Your website needs to be unique to your business, so …
5 Customer Turnoffs in the Digital Age
In the age of the internet and smartphones, people are used to having access to all the information they need immediately. If small businesses can't keep up with customer expectations, then potential customers will go to a business that can. Keep reading for five tips on how to increase your …
Why Analyzing Your Competitors Is Crucial in Winning Online Business
As a conscious marketer working in a competitive market, your aim will be to rank on top of your competitors in Google SERPs in order to gain the highest chance of exposure. To get ahead of the competition, the first step is to carry out mandatory competitor analysis to draw a comparison of your …
Here’s Why Your Content Strategy Should Include Blogging
If you look at your timelines, the most shared posts are video content, which are usually around three minutes at most. This is why it is so easy to think writing blog articles may not be as important anymore as creating vlogs or short clips. However, putting blogging aside may hurt your views …
