A landing page is a vital asset for your business. It is the first place your target customer interacts with your brand and builds an impression. Landing pages are known to have the highest conversion rate of 23%. The relevance of the page and its performance are key elements of lead generation. The …
Website Conversion Articles and Interviews (tag)
What Website Metrics Should You Pay Attention to and Which Should You Ignore?
There are a lot of numbers and more data available to you regarding your site than one person can manage. Yet, it is very important to understand these metrics to know if your website is on the right path. The alternative is that your website could be headed for failure because you didn’t understand …
4 Proven CRO Strategies for Increasing e-commerce Sales
If you’re getting lots of traffic to your site, you’ve won half the battle. After all, promoting your online shop, ranking well in search results, and encouraging people to click and visit can take time. But have you ever stepped back and looked at your site’s conversion rates? It won’t matter …
Hacks for Boosting Your Conversion Rate
Digital marketing and e-commerce have really transformed the way businesses compete for customers. Digital marketing, in particular, allows small and medium-sized enterprises to compete with bigger rivals for the same market segment. Add the fact that setting up an e-commerce site is also very easy …
Tools You Should Use to Increase Conversions on Your WordPress Website
WordPress is one of the most popular Content Management Systems on the planet. It powers an estimated 25% of all websites, but it’s so much better when it’s used in conjunction with the right tools. The problem you might have as a small business owner is that, while your website looks pretty …
Why Marketers Should Focus on Mobile Page Speed
Can you ever think about a time when Google wasn't dominating the search engine market? Back in 1998 when Google first launched, one thing that made it stand out from Yahoo and the rest of its competitors was its speed. Think about it ‒ many of us are frustrated if a website won't load. In …
